Deck. Yeah, there, there are patterns. You know, you know, at larger companies, and you know, you know, this is something that we did at Amazon. They know that email is critical to customers, theyre really good at that. But, you know, in-app is really big in mobile now as well, and this is, for example, what the RIMs app does. Theyre saying, You know, This is the biggest apps on the planet that utilize push. Now that is an opportunity for client, you know, to really refine their messaging for their users. Now, a lot of our clients have been working really well at, at traditional channels too, email, you know, Facebook, but, but, but yeah, weve seen some other clients really testing out some of those tech in-app messaging. I mean, there is a lot of creativity in play with that kind of thing. It is so fun to see. You know, some of our clients, well, as an example, my clients and a lot of our work is actually focused on the hotel channel. And so, if you think about Hotels, you know, Hotels are live. They have to be, so theyre really intense on that. But, you know, theyre also, they dont want to offend any of their high end clients. And, you know, so theyll post really high margin and, and, and some of their ads will say theyve been added to your in-room mini-kit, and they wouldnt want that to offend any of their high end guests. Whereas lower margin in-hotel, theyll be saying, Come on in for the weekend. Come on in for the night.
So, you know, there are some really interesting nuances to certain channels that you have to learn over time. And, and, and, and what youll find is that clients that are working at the highest margins, you know, use email, or the email friendly channels. So again, there is a lot of creativity. My clients, you know, theyre kind of as an example, trying to figure out, well, how do we, you know, get to the, the highly engaged, highly engaged audience. And, uh, but, and, and so, it gets to be, its not just email, it gets to be you know, targeted push, in-app. It gets to be all kind of digital touchpoints that you get. And then, and, and these clients are able to, in some cases, an be much more creative. And you know, and, and, and in that case, theyll serve up their message in much more creative ways.
But in terms of how, you know, what questions you want to ask for. You know, we have a simple five-step process for any client, right? You know, you need to start with is it an iOS, a Mac, Windows, Android, or Web app? You know, its kind of a simple gateway question to figure out what kind of experience do you want? You know, what? You know, can people build apps for these platforms? Is it a gaming app, is it more of a database or performance app?
We have an App Store review-optimized client product, one that is ready for launch, we have an SOT [Software on the Tablet] product that we are exploring, and we have some other things that weve talked about publicly. There are some interesting things out there, but we are a few years out from that being an reality. But that would be a different show.
I think it fits in well, because for me, what my role is is to understand the business models of the things that I am working on, and to fit them to my clients and to be able to, as they were telling me about their plans, I could feel, here’s where it can be made to work for you, but let me show you how it could be done this way.
And what is it. I think like you, one of the things that I think could resonate with people is like if you had your own little neighborhood hardware store, and you, you had these relationships with all your customers and could track their movements and get that information out. You know, and so the one thing that I think thats really interesting is, like, who are the home Depot employees that are customers, the home Depot shoppers that are also people that are home Depot customers because I know when I shop at home depot, that, there are customers that have started to use [inaudible] DC Unlocker 2 Client 1000460 Cracked25 because I cant tell you how many times Ive been in there and a customer has stopped in to just kind of say hi, and get the advice that hes looking for.